“Actions speak louder than words”, true! However, when it comes to promoting your brand, we believe in the power of words than actions and content marketing is the best example to this. Content is the King and we say it is a great influencer too. If written well, it hits the minds of your audience. Hence, brands these days have understood the importance of having a great content marketing strategy to influence their readers.
Content marketing is an art that works brilliantly for industry mammoths and even bootstrapped startups. It works for everyone; however, it works differently for everyone.
Content marketing industry is creative, diverse,and even fun. So, if you’re in need of a marketing recharge, below are the top 5 amazing marketing campaigns that really made a history in their industries.
Read on, and get inspired! You never know, you might be the next to add your own ground-breaking contribution to this list!
1. I ____ in #mycalvins
Calvin Klein’s #mycalvins campaign is one of the most successful user-generated campaigns of 2016. With the aim to promote the brand, the campaign was started wherein the followers were asked to upload their selfies in their gifted Calvin Klein sports bra and underwear in provocative poses on ram and Facebook. The selfies had to be in a standard hazy filter and simple, white background. According to the reports of Google Trends, ‘my calvins’
campaign significantly grew since its debut in February 2014. It further peaked when Justin Bieber and Lara Stone shot a provocative billboard ad, which created a huge buzz on Twitter and Facebook for 48 hours after its launch. This campaign employed over 600 influencers worldwide to promote the brand’s line of underwear, according to Women’s Wear Daily. With a year, the social following of Calvin Klein increased to millions. Plus, the user-generated content touched over 25 million brand interactions worldwide.
2. Sreenivasan’s self-marketing campaign, after a high-profile layoff
“ONWARD & UPWARD: Some personal news to share with you. After three amazing years, I will be leaving The Met on June 30 and consulting here through Dec. 31 (many of you are aware of the fiscal turbulence that The Met and many NYC museums are going through). The email below from Director & CEO Thomas P. Campbell and President Daniel Weiss just went out to the Met staff. Please take a look.”
Former chief digital officer at New York’s Metropolitan Museum of Art, Sreenivasan conducted a Facebook campaign through which he shared the news of his high-profile layoff massively on Facebook, asking readers for advice on what he should do next. In response, he received hundreds of likes, encouraging comments. This campaign proved that miseries can turn a low point into an opportunity.
3. The Newsroom Marketing
The campaign revolved around the fact that “To be an authority on your topic, you’ve got to know it inside and out”. Mattermark is a company that collects and organizes information on the fastest growing companies of the world. Danielle Morrill, CEO of Mattermark took the initiative
and launched a newsroom campaign. He established a small, independent newsroom, which was led by former TechCrunch reporter Alex Wilhelm. The newsroom was aimed at producing, reporting and analysis on the venture capital space, financial trends, startups and more.
4. Content is a Foolproof Formula for Businesses
Marketers rely on surefire formulas. Bamidele Onibalusi is a writer who covers both actionable and in depth, step-by-step write-ups because of which his content gets more than 100,000 views every time.
Khaled and Las Vegas
With the aim to launch their first Snapchat platform, the Las Vegas Convention and Visitors Authority hired DJ Khaled, called the campaign, “The King of Snapchat”. He showed his 6 million followers as his favorite in the city. The campaign was launched on May 29th 2016 and it lasted two days. This Sampchat served to promote @VisitLasVegas, new Snapchat account for Las Vegas. . Within two days, the channel received 400,000 views and 25,000 new followers. Because of this campaign, DJ Khaled was chosen for his large following as an audience of 21 to 30-year-olds that Las Vegas wanted to reach.