Category: Blog

Top 5 engaging tips for social media content writing

Top 5 engaging tips for social media content writing

Social media platforms let you share your thoughts and build a relationship with your audience. They offer the opportunity to begin a conversation with different people and deliver the appropriate message. If you want to build trust then you have to put the spotlight on sharing relevant and helpful information. Content without engagement makes it difficult to fulfill its actual objective. Social media content is considered an endless challenge. There is no magic spell for content that is guaranteed to

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Why Do Small Businesses Need SEO

Why do small businesses need SEO

We have all been hearing of the Big S. Search Engine Optimization (SEO) is being said to have turned the tables for small businesses to make them relevant. Fortunes of many small companies are said to have transformed with the help of SEO. With aggressive SEO strategies, Dell observed an increase of 177% in ranking, while Alphagraphics saw an overall rank rise of 180% and Bulk Apothecary saw 569% more visitors. SEO works as magnet to drive more traffic to your

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What is the difference between content writing and copywriting

difference between content writing and copywriting

Content writing and copywriting – as similar as they sound the two have different purposes. There is a tremendous difference between content writing and copywriting. Copywriting serves the purposes of promotional writing, whereas content writing is meant to engage and fascinate audiences online. While the job of a copywriter is to create content that arouses interest and curiosity for a product, content writers are meant to write according to SEO and company guidelines. A copywriter creates fresh content for advertising

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How to increase website traffic through SEO content writing?

How to increase traffic through SEO content writing

SEO content writing is one of the best ways to generate more traffic to your website. No website can run without content and that’s why content is the real king. Content is like your backstage artists. Without this team, it’s impossible to lift the curtains of the show. Note that there is a difference between creative writing that you do and SEO content writing. Everyone knows that a website is not complete without SEO content writing. However, most people are lost

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Top 3 benefits of content writing

Top 3 benefits of content writing

Curating useful and helpful content is more important than ever before. Google’s latest algorithms focus a lot on good content. They expect a website to have good and reliable content. Content marketers also focus on creating content that is actually beneficial to their users. It might sound like a long shot but has immense benefits. With the ever-changing Google SERPs, content is the king of any website. Imagining your website without good content is like inviting visitors to a half-based

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Top 4 Strategies For Global Content Marketing Success

Top 4 strategies for global content marketing success

There is no dispute that content is the king of marketing. Be it SEO, social media content, brochures, newsletters or simple online conversations, informative and compelling content is what is needed to attract the users. And efficient Content marketing is what is needed to be successful today. It is, therefore, not surprising then to see most companies spending more than 25% of their marketing budget on content marketing alone. However, not all companies have the right resources and talent to

Does a Sustainable Marketing Strategy Include Digital?

Sustainable Marketing Strategy

A winning marketing campaign must be able to meet many requirements. It should be effective, directed at the right people, and combine a healthy mix of marketing channels. Remember, most of the larger companies of the world are spending 13% of their revenues on marketing, while the mid-scale and smaller companies are sticking to 10% as the magic number when it comes to marketing spend. You need this to fight with competition as well as to win over the customer.

What Marketers Need to Know About Content Marketing

What Marketers Need to Know About Content Marketing

The buzzword of the current era, Content Marketing is everything. Writing relevant and engaging content has become highly important today. The purpose of content marketing is to attract customers by providing them valuable and reliable information. Good content will help build an audience and over time. Eventually, all this will lead to higher sales and conversions. Content marketing involves creating and distributing valuable content either for informative or entertainment purpose. However, it has been observed that about 57% of marketers

How To Scale Up Business With Digital Marketing

How to Scale Up Business with Digital Marketing

With the increased number of people using internet today, digital marketing has become the need of the hour. Everyone is rushing to blog, tweet and using Facebook – everybody has an online presence.  Now-a-days people look up for their favourite brands online, the internet has become an inexplicable platform for online shopping, learning, conversing, etc.  Thus, it is a must to be present there. Online marketing is not about having a good website. It is set of strategies designed to

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Top 10 Social Media Trends for 2018

Top 10 Social Media Trends 2018

Discovering social media trends can be a great way to get your content marketing relevant. For a marketer especially, knowledge of social media trends helps in fine-tuning of strategic business plan in order to ensure business success. The following top 10 social media trends for 2018 will help you look ahead to ensure that you’re allocating your resources appropriately.  

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