Category: Copywriting

What is the difference between content writing and copywriting

difference between content writing and copywriting

Content writing and copywriting – as similar as they sound the two have different purposes. There is a tremendous difference between content writing and copywriting. Copywriting serves the purposes of promotional writing, whereas content writing is meant to engage and fascinate audiences online. While the job of a copywriter is to create content that arouses interest and curiosity for a product, content writers are meant to write according to SEO and company guidelines. A copywriter creates fresh content for advertising

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Technical Copywriting–An Expert’s Checklist

Technical copywriting can be tricky. It can get too complicated for the reader to stay focussed, or it can be simplified to an extent where the meaning doesn’t come through. The challenge lies in the capability of the writer to explain the facts in the most crude and explicable ways. At the same time, as the economy relies on technological innovation a great deal, good technical copywriting is something we have to invest in. It is used by businesses and

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RIP Harper Lee’s Mockingbird

“Shoot all the blue jays you want, if you can hit ’em, but remember it’s a sin to kill a mockingbird”. American novelist Nelle Harper Lee took off from this world with some informative thoughts and treasured contribution in the field of Literature. She’s known for her novel ‘To kill a Mocking bird’ which turned out to be a turning point in her life. Immediate success bagged her most honorable award ‘Pulitzer Prize’ in 1961. She was also honored with

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Master the Art of Content Writing

Copywriting isn’t just about advertising. It is about using the right words, distinctive branding and stern opinion. Rousing and relevant writing Technology walks at its pace and minimal weight age is given to write-ups that are long and boring. Writers now focus on short and crisp content that makes sense and is easily digested by the prospective clients. The long, drawn out content is a passé and descriptive content is gradually taking over the writing arena. Pictures, pictures, and more pictures!

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Editing Vs. Proofreading: What Does Your Text Need?

Editing, proofreading, copy editing–these are some of the most commonly misunderstood and interchanged terms. They are wrongly understood to mean the same thing. Let’s get it straight once and for all–they are not the same. They are as different as whether and weather, bear and bear. Editing is to a text what tidying up a room is like, while proofreading is full-blown vacuuming of a previously tidied room. Editing involves improving the flow and overall quality of writing by removing

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Website Copywriting for Small Businesses

A good website copy is like a potential marketing tool for every business, big or small. Copywriting is the practice of using the written word to explain a product or service in a way that it compels the customer to learn more about the service and act upon it. This copy is valuable as it will sell a product or service to your customer. Good website copywriting is made up of many ingredients, the most important being the value of

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Top 5 Tips For Effective Website Content Writing

Copywriting and copyediting go hand in hand. When the content writer and copyeditor are efficient at their job, they are able to offer website content that is simply outstanding. To make sure that happens, one needs to have people who are just right for their job. So, what are the top 5 tips to effective writing? Clarity: This is one of the most important things when you want your content to work for you. Effective copywriting and copyediting ensures that

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Get some brownie points for your website content

Nothing can replace the benefits that you can get out of good website content. Well written content is liked by visitors, critics and the search engines alike. There are some fine things you can do to get your web content to speak volumes without writing a lot. Write crisp, clear copies A well-written piece of content will encourage readers to read more on your website. They will move on to more pages. This means you get more pageviews, which means

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Create good, meaningful content to beat Google

SEO copywriting has acquired new shades of late. With changing Google algorithms, the way the search engine perceives content is laced with serious, meaningful and helpful content compared to what was a few years back. This constant transformation of SEO rules on Google has affected the way we write content. The crux of the matter remains that Google continues to desire meaningful and well-written content. Therefore, as long as your content appeals to the internet readers, you could be one-step

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What are the pre-requisites of hiring copyeditors in large firms?

Everything in this world started in a nutshell. Even when it comes to different elements in one nutshell. Take the publication industry for example. Every element in publication is interrelated. However, what makes the ultimate difference and determines the measuring yardstick? Skill! The skill is what makes the ultimate difference in anything which shares a core. The skill of Copyediting Services Wanting the best for your purpose is not selfish. Even while trying to hire good Copyediting Services from different

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