SEO content writing is one of the best ways to generate more traffic to your website. No website can run without content and that’s why content is the real king. Content is like your backstage artists. Without this team, it’s impossible to lift the curtains of the show. Note that there is a difference between creative writing that you do and SEO content writing. Everyone knows that a website is not complete without SEO content writing. However, most people are lost on the best way to write. Before we start writing content, it is important to know the purpose of content writing. Content writing, blog writing, and article writing for websites should be SEO-based so that you can bring more traffic to your website. Let’s find out, how to increase website traffic through SEO content writing?
Recognize your target audience
Content should be SEO-based because normal writing can attract the vision of your friendsand acquaintances. To attract your target audience, it’s important to write content after careful study of the requirements, type, likes and dislikes of your TG.
Let’s take an example of SEO content writing.If you’re looking for a smartphone under $200, you will search for it online. You will look for it on Google using many keyword variations. Websites that are frequently visible during your search are most likely to be your choice. SEO content writinghelps websites to show up for all variations of keywords.
Keep in mind,that this is exactly what your target audience does. They search, compare, and then finalize. This makes it important to continually update your website with the best and most relevant SEO content writing. This content has to meet the demands of the target audience.
Good content will ensure:
- It speaks the language of its user
- Information is curated according to demands of the target audience
- Responses of audience are monitored to meet changing trends
Write crisp and engaging content
If you’re writing in haste then we suggest you stop writing because SEO content writingneeds time and patience. We have already discussed that you need to recognize the audience. Now, start researching. You cannot write SEO content writingwithout research since millions of people are searching for things in numerous ways. So it’simportant to check the latest updates on the topic of interest, read what the competitors are talking about, and find the latest trends before you write your SEO content.
Follow these 5 points before writing SEO-based content:
- Recognize your audience
To structure an SEO article, write an introduction to the topic, talk about a product of service through the body and then end it with a call to action. The conclusion should be a decision that is reached by reasoning, which focusing on the right keyword use.
Use keywords that boost rankings
‘Keywords’ play a major role in SEO content writing. Any content without keyword is like a gentleman without Oxfords. Keywords are those factors that fascinate and engage the target audience. At the same time, they guide the SERPs. This makes keyword research important. For example, if you are writing content on travel, then first generate travel-related keywords, pick up the keywords with good search volume and then use them in SEO content writing.
While using keywords, keep these things in mind:
- Avoid keyword stuffing: Don’t use the keyword in bulk.For example, if your content is of 500-600 words then 4 keywords are enough.
- Long tail keywords: Use long tail keywords, firstly it will cover your maximum two short keywords and secondly you can link that particular long tail keyword to your website link. For example, if you’ve already written a content on ‘Benefits of content writing’ then on your latest blog/content you can use such a long tail that will link with this content.
Here is another example. If you use a long-tail keyword like ‘Importance of SEO based content in content writing,it covers two keywords – ‘SEO based content’ and ‘content writing’.Such usage not only gives the search engines clues about what your page comprises, but also arouses interest among your target audience.
One of the most important things for good SEO content writingis to prevent plagiarism. Duplicity of content writing is strictly prohibited by Google.Using someone else’s property can also fringe on legal boundaries. Copied SEO content writingwill either pause your rank growth or will count your website as spam. Not only written content, a content writer should also be careful of using copyrighted images.Search for images that come under the Public domain, such as when they are royalty free, come under a creative common license, or can be acquired with permission. While writing content strictly avoid plagiarism and try to create magic with your own words.
To avoid plagiarism it is important to use your own thoughts an creativity. Use the research only as a background to build your case. Especially if you’re taking reference from the internet, use some of the best free plagiarism checker online software to ensure there is no plagiarism. For a more accurate reading, you can also buy the extended versions.
Some of the best free plagiarism checker tools:
- Plagiarism Checker
There are many ways in which we can use content writing to benefit SEO rankings and gain traffic. It is an ongoing process that should be supported by a strong team of content writers and editors.