How to move from good content to great content?

First thing’s first. To write well, you have to know what to write. And no matter how you write, if you know what you are talking about, the content will always be good. So, if you are struggling to move your content from good to great, what do you do? The essential thing required of a writer is the desire to create better and deliver the best. Most successful writers I know embark on their journey with passion, reason and action. They have the drive to give readers something that’s different and unique while makes their content alive, informed and effective.

Here’s the process of moving from good content to great content:

To start, you must understand why you are writing. After getting a firm idea of what you want to write, prepare content with the right perspective, though and if you are writing online, with the right set of keywords. Ensure that your piece targets the desired audience.

Make sure it is not monotonous so that readers are hooked to the piece. So stick to the high school rule, have an engaging beginning and end. Make it fresh and cut down any irrelevant information. This would be your first step to make your story challenging and fun.

Read, read, and read. Proof-check your work. Ensure you got no errors. Errors in writing can be many and work from different ends. But the most primary of them, that tend to betray even a seasoned writer sometimes—as typos and spellings. Keep in mind—readers today don’t let you get away with any misprints or errors they see. An avid reader even spots typographical errors in novels they read. So beware!

Keep your story grammatically sound. Get your dose of nouns, pronouns, verbs, and words. Find out what needs to be capitalized or what doesn’t. Avoid an overdose of exclamation marks (!), you don’t really want to shout to prove a point. If you write well, readers will get your message anyway.

Ensure that the sentences you write are short and crisp. Tell readers something they don’t know already. Give them a fresh and new story. Just don’t be another fish in the pond. The excitement will keep them popped till the end. A brand new story always keeps the passion ablaze in a reader’s mind.

Recognize your audience and rephrases sentences accordingly. Keep them simple and easy to understand. Swap jargons you may have written with easy substitutes. Readers won’t stay hooked if they found your piece too much out of the line.

Headline. This is important and often ignored by people. Readers on the web have short span because there’s no end to the content they may find. So read your headline again and again.Form something unique so that readers are forced to zoom in on your piece.

Use bold or italics for something you feel is important and needs focus. This usually grabs the wandering eyeballs, which are usually on a look out for interesting information.

Divide your work into small paragraphs so that readers can focus and reflect upon what they have read for a second or two. This gives readers a break and ensures they read your entire piece in just one sitting.

Is there someone you can confide in? Give them your story to read, be open to feedback, and incorporate it as well to make your already good story a great piece of work.

Follow these techniques, and soon you’ll go from good to great. You can also take our weekly lessons on content writing. To find out more subscribe to our newsletter or write to editor@penpundit.com.

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