How to Write Effective Web Content?

According to a report by Britain’s University of Bristol, web users, on an average read about one-quarter to one-fifth of a webpage. When users consume such a small amount of content online, it becomes imperative that the right message is conveyed to them. The best techniques to curate, format and generate valuable web content can make your website more readable and appealing.

Here are the 5 tips to create effective web content.

KISS – Keep it Simple, Stupid!

If you are a content writing company that offers web content writing services, it is your responsibility to craft a message that will be easily understood by all the visitors irrespective of their reading and comprehension skills. Avoid dazzling your readers by using a bunch of industry jargons and complex acronym. Instead, keep it simple and you’ll have a noticeable boost in your website traffic and conversion.

Focus more on Keywords

SEO content writing is all about keywords; they are vital in maximizing both search index and readability. SEO experts recommend that the keyword density in a particular blog or web page should be between 1% and 3%. You can start adding your keywords from the title, once or twice in the body and lastly in the last paragraph. Also, make sure that your keywords gets well blend with your content and look natural.

Meaningful Headers

Writing significant and attractive headings on your webpage is another SEO trick that every professional content writer must follow if they expect to get listed on the top of Search engine rankings. The HTML protocol for creating headers on a web page suggests placing the heading between the opening header tag <h> and closing header tag </h>. In addition, all the headings are ranked in importance from <h1> through <h6>.

Manage your Content across website

Talking to your audience is as important as knowing your audience. Plan your content by keeping your audience in mind and creating a sitemap and entire content structure. Make sure to group and categorize all the content by theme. Categorizing content offers a better user experience than stuffing all the content on a single page. Moreover, it also allows you to group different types of content under one page under a title tag indicating Google what this group of topics is all about. This will not only help Google to read your content easily, even your users will be able to find your content on the search engines.

Follow the Rules of General Formatting

When it comes to formatting text on the page, your formatting should be consistent.

  • Decide on the optimal length of articles and make sure all of your content meets this standard.
  • Leave only one space after punctuation marks.
  • When using numbers as listicles, write them in words as numbers one-ten. Use the numbers 11 and up as
    digits. Also, give percentages as digits, too.
  • When writing titles, capitalize the first word in the heading. Also, first letter of every word in the title should be capitalized except for articles, prepositions and coordinating conjunctions.

Following these SEO content writing tricks and let your website rule the SERP.

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