Everyone knows ‘Content is King’, but identifying what kind of content should be used for social media can be challenging. Writers are constantly identifying new and interesting ways to post valuable content that would generate a positive word for your organisation.
Social media depends on various platforms through which every individual or group of people share, discuss and co-create user-generated content. Different from traditional media, social media is inexpensive and easily accessible. So let’s face it we cannot work on this platform unless we have a rich and quality content ready to blow our customer’s mind. Here a few things that will encompass to a good Social media writing.
As they say a picture says thousand words. Similarly infogrpahics are a visual way to represent your product in the most creative way. They are shared often and are viewed by almost everyone on the social media platform. It is an explosively visual layout to attract customers by communicating ideas and creative concepts. It also uses the power to swindle the brains into reading a content with pictures which makes it totally worth it.
A raging content which is highly quirky and persuasive is what nowadays consumers demand from a social media platform. Anything elaborative or boring content can shrug the customers away from reading the article. So if you are posting anything on social media make sure that it is interactive and generates equal participation from your customers. Make apt use of pictures, animation, graphics, videos and savvy content that engages your customers and leave them satisfied.
Are you Newsworthy!
Okay, sometimes relative and important news information also grabs attention in many ways on social media. News pieces get views or shared more as compared to other piece of writing. So if your niche is news, entertainment, or technology, then probably focusing on new related information might be a great idea.
Content that Connects with You
The most important segment of social media content is the connection with its customers. Unless you do not provide a content that bonds the consumer on an emotional tangent, it won’t be shared as much as post with highly touching value. Thus if you really want to be on social media it is important to focus on emotions. As emotion is a universal language that invokes similar responses, post related to these will be shared more as compared to others segments.