Tag: content writing vs copywriting

What is the difference between content writing and copywriting

difference between content writing and copywriting

Content writing and copywriting – as similar as they sound the two have different purposes. There is a tremendous difference between content writing and copywriting. Copywriting serves the purposes of promotional writing, whereas content writing is meant to engage and fascinate audiences online. While the job of a copywriter is to create content that arouses interest and curiosity for a product, content writers are meant to write according to SEO and company guidelines. A copywriter creates fresh content for advertising

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