You might have a host of ideas around the look and feel of a magazine. But implementing it without a plan can work as ball and chain. As with anything creative, there are many Dos and Don’ts that you need to follow if you want to create a magazine for your industry, business or a special occasion.
Seeing a magazine through from its content and design to desktop publishing and printing requires skill and it is time consuming. So the results should be excellent. We share some highlights of what we think are the basic tenets of designing your perfect magazine layout.
- Step into the shoes of your audience – A good magazine should be a crowd puller. The design has to attract the target audience to be effective. So the cover has to be compelling. The content should also work accordingly. Are you writing for leisure or do you want to really inform the readers about something more substantial and serious? The design and content of the magazine will beon those lines.
- Capture ideas from around you – It is important to get to the heart of what the magazine requires. Magazine writers and designers are always on the lookout for creative inspiration in day-to-day life. A little break amidst nature, a long walk, or even a cup of tea in a cozy corner can revive a tired mind and help draw out good ideas. The whole world is full of beautiful things that can inspire design and content. All you need to do is change the perception. Jotting down creative ideas as and when they strike is a great habit.
- Experiment with your Cover Designs – For magazines, it is a fact that they are judged by their covers. Perfecting the inside of a magazine with great visuals and amazing content is of no good if the cover is not striking enough for a browser to pick. The cover needs to grab the attention instantly.
However, an attention-grabbing cover does not have to be garish or lack aesthetics. Too many random colors with a text-heavy layout can potentially look disorganized and unappealing. The cover must have the basic principles of design in place: balanced, strong headers and sub-headings teamed with simple, graphic call outs and strong color themes.
- Follow A B C rule for the cover page – Stick to the right flow of headings A-B-C, where A-heading is the magazine title, B- sub-heading the article heading, and C- sub-headings for the several smaller sections. Almost every magazine cover uses this rule to promote balance in the layout. These headings coupled with strong, simple photography and ample white space creates a graphically bold layout.
- Let your words hit their minds – Keep your magazine text presentable and interesting. In case of long articles that are without pictures, you should follow a good scientific and attractive format to keep the readers engaged.
- The Final Touch – Designing a magazine isn’t just about placing the text well and getting the perfect article. It’s important to envisage all the steps in the process–from design and content to typesetting and printing. Also, focus on small things to accomplish the bigger things swiftly and flawlessly.
If you want to create a magazine for a special purpose, industry or occasion, call us. We’re always willing to help. You can also email us on firstname.lastname@example.org.