The buzzword of the current era, Content Marketing is everything. Writing relevant and engaging content has become highly important today. The purpose of content marketing is to attract customers by providing them valuable and reliable information. By providing them the right information, you are not in building their trust but are also ensuring a strong customer base for your business. Good content will help build an audience and over time. Eventually, all this will lead to higher sales and conversions.
Content marketing involves creating and distributing valuable content either for informative or entertainment purpose. However, it has been observed that about 57% of marketers do not devote more time to content marketing. What should a marketer do then? Well, we have the answers here.
Think like a writer: It is important to know what the readers actively seek. Today, the audience enjoy reading branded content in the form of news, health & lifestyle, entertainment, etc. Several people even pay out to read informative content and it can really work in your favour. Even, if your brand doesn’t fall in any of the mentioned categories, you can consider opting for narratives or informational services that are popular under your brand. It is therefore imperative that you listen, read, watch and learn.
Context: Context matters and consumers today prefer human-interest, trustworthy content. It means that consumers want content within the context of the brand. For instance, if you are into health and fitness, consumers will eagerly read up some healthy recipes, health tips, information based blogs or true stories on your website.
Branding is vital: While creating informative videos, marketers must remember to include the logo or brand in it as today consumers are highly informed and look for the source of the content. Even if you have not created the content about your brand but done so for your consumers, it helps build a positive association with your consumers. It is important, to be honest, and open to the consumers if you wish to provide them with optimal content marketing experience.
Feature the hero: It is not surprising that consumers are more interested in reading inspirational and true stories of hardships and heroism. However, as a marketer you need to understand that just by featuring the story on the blog will not fetch you the required results. Along with the story, try and include the face of the main character. This is sure to drive more engagement.
Use satire cautiously: While humour is important in everybody’s life, it may not be the same when using online. It is important to understand that comedy is highly personal, difficult to create and easily misconstrued. Very few consumers understand satire and therefore marketers need to first test the content with a small audience before expanding it to a significant audience.
Undoubtedly, content is the real asset to any company. However, a marketer must understand its implications for the audience and work towards creating engaging content. Ultimately, marketers must realize that content must appeal the consumers in every way. Brands must change their outlook towards content and present it to meet the consumer’s demand