Why Do Small Businesses Need SEO

We have all been hearing of the Big S. Search Engine Optimization (SEO) is being said to have turned the tables for small businesses to make them relevant. Fortunes of many small companies are said to have transformed with the help of SEO. With aggressive SEO strategies, Dell observed an increase of 177% in ranking, while Alphagraphics saw an overall rank rise of 180% and Bulk Apothecary saw 569% more visitors.

SEO works as magnet to drive more traffic to your website via major search engines such as Google and Bing. But does it? Most companies that have engaged SEO companies say it hasn’t worked for them. As someone who has been in the industry for over a decade, I agree to all these accusations. Google and others have made SEO a dynamic and ever-changing process. The algorithms that we keep hearing of are true and always end up arm twisting technical teams.

The good news is, it is known to show results with the right planning and approach. Not all companies can be on the first page of Google. As we tread forward into the SEO landmine, it only gets safer. Why is that? Because local businesses are becoming more relevant than ever before. Putting your business on the local search engine is a great way for small businesses to enjoy the benefits of SEO.

Narrowing down of geographies is a great way to make more businesses relevant. People can look you up on Google Maps, they can call you, and they can visit you. Hence, yes, this is the best time for small businesses to engage in some SEO and get great results.

Benefits of SEO for small businesses

Improves your visibility by giving you a spot on SERP’s

Getting your website show up on the first page is a difficult task to do. It takes a lot of time and dedication to optimizing your site. Additionally, there are many competitors who are already implementing SEO for many years and hence earned Google’s respect. Therefore, for your small business, it is essential to made SEO strategy if you want to be successful in online marketing. One of the ways to do this is by engaging a local company that provides great SEO results. They know your city and region; hence they can help get you the right rankings by sourcing valuable pages and influencers to associate with. This helps you with your website’s visibility and it is a good way to attract new businesses as well. Using online tools and some strategies can help you with your brand awareness, ranking, and business success.

Online presence

Online presence of your business is a must because approximately 80% of the customers look for products and services online. Remember, there are many competitors out there who are already applying SEO in their business. If you are not doing something to get your website to show up online, users were unable to see what you have to offer. With the help of good SEO, your website will pop up on SERP’s, based on your ranking and helps you with your website’s presence online.


Attracts more customers at low cost

The primary reason for creating a website is to drive more traffic and to attract more customers. SEO helps you to drive more customers to your website by getting back profit from the investment you made. Being cost-effective and affordable, SEO helps small businesses to get spotted online in major search engines and is proved to be an excellent return from the investment you made.

Higher ranking leads to build brand awareness

Getting higher rankings on SERP’s means a lot to online marketers as it helps them to build their brand’s awareness. Brand awareness is associated with rankings and is essential because customers are more likely to buy from trusted brands. With the help of SEO one can get the higher rank on SERP, which build their brand awareness, and this way, the small business owner can be benefitted.

Good for Social media

Social media is extremely beneficial to increase organic traffic to your website through major search engines. With a strong brand name and presence online, it is good to be popular on social media to increase your search rankings.

Provides Credibility

Searchers give rankings on the basis of brand’s reputation and the service provided. If your website appears in the top rankings, users buy products from your brand as they are more likely to buy from a reputed and trusted brand. So it is essential to take help of SEO for your business if you want your customers to buy your services and products, as SEO helps you to get higher rank which leads to driving more traffic to your site.

 

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Nishtha has extensive experience of more than 15 years of media experience. She worked with leading media houses such as India Today, Pioneer and Reuters before setting out to do something on her own in 2006 with Pen Pundit Media Services. She is a BA (Eng Lit) and MA (Eng Lit) from Lady Sriram College, Delhi and holds a Post Graduate Diploma in Journalism from Xavier Institute of Communication, Mumbai. Her love for digital communication and the development of technology drives the company forward.

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