What is the difference between content writing and copywriting

Content writing and copywriting – as similar as they sound the two have different purposes. There is a tremendous difference between content writing and copywriting. Copywriting serves the purposes of promotional writing, whereas content writing is meant to engage and fascinate audiences online. While the job of a copywriter is to create content that arouses interest and curiosity for a product, content writers are meant to write according to SEO and company guidelines.

A copywriter creates fresh content for advertising and marketing using descriptive words, pun and other such tricks of the English language. Copywriting language and words convince readers to take an action, whether it’s purchasing a product or inquiry etc. Unlike a copywriter, a content writer offers education, informative and entertaining content to readers. They play with good marketing strategies. Let’s try to understand the difference between content writing and copywriting.

difference between content writing and copywriting

What is Content Writing?

Content writing includes all forms of creating content for the web – blogs, websites, product descriptions, white papers and more. It also includes ‘evergreen content’ such as articles, magazine features, blog posts, descriptions, news items, e-books and more.

However, among all forms of content, one thing is common. Content writing is a‘method’ of creating text that contains keywords, meta tags, and linking possibilities. In this manner, content writing is linked closely with web marketing campaigns. High quality and relevant content will make sure that keywords emerge in the right density, on the right places. The text will also be well-written, vivid, and has the ability to promote a product or service. Content writing for websites has a close relation with SEO marketing campaigns. Good content should not only be well written, but also very effective on a range of topics, integrate keywords scientifically, and offer high readability.

Advantages of Content Writing

  • Enhances SEO rankings: Content writing ensures websites get a good ranking in the search engines. With the help of valuable and informative content, copywriters not just fascinate clients but also search engine spiders.
  • Keeps site informative and updates: Professional content writing creates relevant and informative content for your website. Your website is a place where your services shake hands with your potential clients/customers. Enlightening and catchy content will bring more organic traffic to your website.
  • Keywords: Black hat SEO can run any type of content but it affects your website and ranking. A white hat SEO focuses on the audience, quality, and the guidelines of Google, which needs good content. Nowadays your content should hold quality and high keyword density to get a good ranking.

What is Copywriting?

Copywriting is the art and science of writing promotional content. When it comes to advertising your business or commercial work, copywriting plays an essential role. It’s the craft of writing effective messages that get people to take action (purchase something, download free eBook, or inquire about a service or product etc.). Effective copywriting is the method of using words with the motive of directing a response from the reader’s side. Unlike writing that is expositive such as a poetry or novel, copywriting is direct because it’s easily read, understood and vivid. The skill of such writing is commonly used for selling. Previously copywriting used to be a space that only a few had access to. Today, the internet is giving it more recognition.

Advantages of copywriting

  • Needs a marketing strategy: Professional copywriters will add a strong marketing strategy in mind. They comprehend multiple concepts of marketing.
  • Creates a connection with the audience: Good copywriting speaks to the consumer or buyer in a relaxed format that they are comfortable with. This makes it effective and more useful.
  • It’s communicative: It has the ability to engage the audience and stay with them for a longer time.

While there is a stark difference between content writing and copywriting, the skills involved in both of them are similar. If you want to be a copywriter, then you need to be a little more creative and think on your toes. If you want to be a content writer, you need to be able to churn out a lot of content in a short span of time. Again, think quickly but stay objective.

Do you have any other ideas about the difference between content writing and copywriting? Tell us in the comments below.

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Nishtha has extensive experience of more than 15 years of media experience. She worked with leading media houses such as India Today, Pioneer and Reuters before setting out to do something on her own in 2006 with Pen Pundit Media Services. She is a BA (Eng Lit) and MA (Eng Lit) from Lady Sriram College, Delhi and holds a Post Graduate Diploma in Journalism from Xavier Institute of Communication, Mumbai. Her love for digital communication and the development of technology drives the company forward.

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